Episode 1 – Heath Armstrong

Heath Armstrong - The Fist Pump

Episode 1 – Heath Armstrong

Today on the 100 Masterminds Podcast Ray speaks with Heath Armstrong, founder of the Sweet Ass Journal and Sweet Ass Domination Deck. Heath turned his life around a few years ago, going from what he calls “face down, pants down” drinking and mindlessly getting through each day into being a successful FBA entrepreneur, author, and location independent influencer.

Heath walks us through his story, touching on how being in mastermind groups have played an irreplaceable role in his professional growth.

Heath’s Superpower:  Channeling inspiration in people. He can positively infect people with a creative energy that helps them move forward.

What is a mastermind?

  • Accountability without emotions
  • Mentoring
  • 3-4 people is perfect – not overwhelming, not underwhelming
  • It can lead to multiple epiphanies – often, each meeting will offer one or more useful takeaways

Heath’s Ah-ha moments

  • When everyone in the mastermind group is on a similar level in their business, the group is much more successful. Everyone needs to be able to understand what the others in the group are doing.
  • For a two-person mastermind, it’s important that both people are working on similar things. In larger groups, it is more beneficial to have people who are at the same level but working on different things.
  • In larger groups, round-robins at the beginning where everyone shares for a few minutes, then a one-person hot seat, is the most effective format. It gives the hotseat person 3-4 sessions to implement advice and bring back further questions and issues. In groups of two people, both people should have the opportunity to share.

Why don’t some masterminds work out?

  • It’s OK to graduate from a mastermind – the idea is to make possible what was before impossible. Once that happens, the group loses its magic.
  • Often, you start to realize no-nos in the group. People pulling apart, people not showing up – this is a signifier.
  • Sometimes, people want help but they’re not willing to give help back.
  • To leave a group, gauge the respect and responsibility within the group. Do you feel it is close to a “relationship?” If so, be super respectful about leaving. You don’t want to be the person who causes the group to fall apart.


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